Custard Beast Club, Estartit, Costa Brava 1966
Custard Beast Estartit, Retro TShirt design, SO-06
John Rees, the original partner in Great Alternative Stores (GAS), in the winter of 1966, was commissioned to paint the interior of a club in a beach front hotel in Estartit, Costa Brave. He did not like 'custard beat', played while he worked and so, working at night to a tight schedule in a 'cave' area on this design and under the influence, shouted "I am being chased by a .......custard beast". The club owner liked it and named the club accordingly.
John Church has found a shot from 1967 which he feels sums up the atmosphere of 'Holidays' With DJs'.
"A private party shot of the usual suspects feeling no pain in a club called 'The Custard Beast' (how 1967 is that?) I'm in the centre of the picture with my mouth open, as usual."
The Radio London 'Holidays With Deejays' promotion saw Keith Skues, Mark Roman, Chuck Blair, Tony Blackburn and Ed Stewart spend a week each in the Spanish resort of Estartit, accompanied by Big L listeners who had paid £28 apiece for the privilege. (Rough equivalent in 2009, £379.) Travelling abroad on holiday was a relatively new idea to the British public, and package tours were just beginning to become affordable and popular, so this was a forward-thinking venture for the station. According to Stewpot, who went on May 27th, the now-massive Estartit was a, "One-horse, very quiet resort" in the summer of '67 and the accommodation was, "A bit of a tip".
On the far side of the bay, there was a club, called 'Custard Beast'. It was situated inside one of the main hotels, and it was to become a very significant place. We had to be members of the club, and in doing so, we made a lot of useful connections. We were able to make friends, and meet lots of people, and some of the tourists would let us stay in their apartments for a while. The club gave us jobs and accommodation, and we became friends with the club owner. BY PETE MITCHELL Alias STRATMASTER